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dc.contributor.authorHartley, John
dc.contributor.authorPotts, J.
dc.identifier.citationHartley, J. and Potts, J. 2016. ‘Paris with snakes’? The future of communication is/as ‘Cultural Science’. International Communication Gazette. 78 (7): pp. 627-635.

What if communication has been pursuing the wrong kind of science? This article argues that the physics-based or ‘transmission’ model derived from Claude Shannon and criticised by James Carey does not explain how communication works. We argue instead for a model derived from the evolutionary and complexity sciences. Here, communication is based on dynamic systems of meaning (not individual ‘particles’ of information), and relations among knowledge-producing agents in culture-made groups. We call this sign-based evolutionary and systems model of communication ‘cultural science’ (Hartley and Potts, 2014), and invite communication scholars to assist in its development as a ‘modern synthesis’ for communication, along the lines of Huxley’s synthesis of botany and zoology as evolutionary bioscience.

dc.title‘Paris with snakes’? The future of communication is/as ‘Cultural Science’
dc.typeJournal Article
dcterms.source.titleInternational Communication Gazette
curtin.departmentDepartment of Internet Studies
curtin.accessStatusFulltext not available

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