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A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

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Ward, S.
Pecotich, A.
O'Cass, A.
Julian, Craig
Date
2008
Type
Journal Article

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Ward, S. and Pecotich, A. and O'Cass, A. and Julian, C. 2008. A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise. Journal of Macromarketing. 28 (3): pp. 258-274.
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Journal of Macromarketing
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School of Marketing
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