A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise
| dc.contributor.author | Ward, S. | |
| dc.contributor.author | Pecotich, A. | |
| dc.contributor.author | O'Cass, A. | |
| dc.contributor.author | Julian, Craig | |
| dc.date.accessioned | 2017-01-30T12:36:37Z | |
| dc.date.available | 2017-01-30T12:36:37Z | |
| dc.date.created | 2015-03-03T20:14:05Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Ward, S. and Pecotich, A. and O'Cass, A. and Julian, C. 2008. A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise. Journal of Macromarketing. 28 (3): pp. 258-274. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/23326 | |
| dc.identifier.doi | 10.1177/0276146708320445 | |
| dc.publisher | Sage Publications | |
| dc.title | A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise | |
| dc.type | Journal Article | |
| dcterms.source.volume | 28 | |
| dcterms.source.number | 3 | |
| dcterms.source.startPage | 258 | |
| dcterms.source.endPage | 274 | |
| dcterms.source.issn | 15526534 | |
| dcterms.source.title | Journal of Macromarketing | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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