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dc.contributor.authorWard, S.
dc.contributor.authorPecotich, A.
dc.contributor.authorO'Cass, A.
dc.contributor.authorJulian, Craig
dc.date.accessioned2017-01-30T12:36:37Z
dc.date.available2017-01-30T12:36:37Z
dc.date.created2015-03-03T20:14:05Z
dc.date.issued2008
dc.identifier.citationWard, S. and Pecotich, A. and O'Cass, A. and Julian, C. 2008. A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise. Journal of Macromarketing. 28 (3): pp. 258-274.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/23326
dc.identifier.doi10.1177/0276146708320445
dc.publisherSage Publications
dc.titleA rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise
dc.typeJournal Article
dcterms.source.volume28
dcterms.source.number3
dcterms.source.startPage258
dcterms.source.endPage274
dcterms.source.issn15526534
dcterms.source.titleJournal of Macromarketing
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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