View Item 

Conceptualizing relationships quality in franchise systems: dimensions and measures

Access Status
Fulltext not available
Authors
Evanschitzky, H.
Backhaus, C.
Woisetschläger, D.
Hartleb, Vivian
Date
2009
Type
Conference Paper

Metadata
Show full item record
Citation
Evanschitzky, H. and Backhaus, C. and Woisetschläger, D. and Hartleb, V. 2009. Conceptualizing relationships quality in franchise systems: dimensions and measures, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
URI
Collection