Conceptualizing relationships quality in franchise systems: dimensions and measures
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Authors
Evanschitzky, H.
Backhaus, C.
Woisetschläger, D.
Hartleb, Vivian
Date
2009Type
Conference Paper
Metadata
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Evanschitzky, H. and Backhaus, C. and Woisetschläger, D. and Hartleb, V. 2009. Conceptualizing relationships quality in franchise systems: dimensions and measures, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing