Can films impact on visitation to film locations?
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While research acknowledges the impact films have on viewers’ destination choices, an empirically tested decision-making framework is required that explains film viewers’ intention to visit a place. The sample comprised 230 film viewers at an Australian cinema. Empathy had a positive effect on place familiarity. Perceived performance/ financial risk produced a negative effect on place familiarity. Place familiarity had a positive effect on place image, which in turn, produced positive effect on attitudetoward visiting the place. Finally, attitude toward visiting the place had a positive effect on intention to visit the place. Such a framework is relevant to the tourism and entertainment sectors. It provides theoretical underpinning for future empirical studies and helps film makers and destination managers in delivering consistent messages about a film and its location.
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Quintal, Vanessa; Phau, Ian (2014)This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in ...
Coll, Sandhya Devi (2015)This thesis reports on an inquiry on enhancing students’ learning experiences outside school (LEOS) using digital technologies. The inquiry took the nature of an ethnographic case study which was conducted over a year. ...
Quintal, Vanessa; Phau, Y. (2015)Purpose – This study aims to examine whether movies are pivotal in developing empathy, nostalgia, perceived risk, place familiarity and place image that can shape viewer attitude towards and intention to visit a place. ...