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    Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination?

    199913_128924_J_-_TA_2014_-_Quintal_-_romancing_friends_with_benefits.pdf (10.05Mb)
    Access Status
    Open access
    Authors
    Quintal, Vanessa
    Phau, Ian
    Date
    2014
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Quintal, V. and Phau, I. 2014. Romancing "Friends with Benefits": Does it Benefit New York as a Travel Destination? Tourism Analysis. 19 (1): pp. 69-84.
    Source Title
    Tourism Analysis
    DOI
    10.3727/108354214X13927625340190
    ISSN
    1083-5423
    School
    School of Marketing
    Remarks

    Copyright © 2014 Cognizant Communication Corporation

    URI
    http://hdl.handle.net/20.500.11937/23330
    Collection
    • Curtin Research Publications
    Abstract

    This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in a major shopping center in Australia. Using an experimental approach, the experimental group watched a romantic comedy set in New York, whereas the control group did not. Subjects in the experimental group had significantly higher empathy, past experience, place familiarity, attitude toward, intention to visit New York, and significantly lower performance/financial risk associated with visiting New York than the control group. Furthermore, perceived social risk played a significant role in influencing place familiarity in the control group. This suggests that romantic comedies can be an effective information source in allaying viewers' concerns about a movie location. This article provides researchers with theoretical underpinning for future empirical studies in movie-induced tourism. It also encourages more collaboration between government, movie producers, and destination managers to deliver a movie that provides consistent branding in its story, location, and product placement strategies.

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