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What motivates WA public to give money to not-for-profit organisations

Access Status
Open access
Authors
Oroz, Ivana
Shanka, Tekle
Handley, Brian
Date
2008
Type
Conference Paper

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Citation
Oroz, Ivana and Shanka, Tekle and Handley, Brian. 2008. What motivates WA public to give money to not-for-profit organisations, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference 2008
Source Conference
Australian and New Zealand Marketing Academy Conference
Faculty
Curtin Business School
School of Marketing
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Abstract

This paper presents the results of a survey conducted on the giving behaviour among Western Australians (WA) using Sargeant et al (2006) instrument. A convenience sample of 400 members of the general public in WA voluntarily participated in an intercept survey to explore motivations behind giving money to and not for profit organisations. Results highlighted trust as a significant predictor of giving behaviour intentions. Trust and commitment were showed statistically significant differences among the various age groups whereas communication, family, and guilt components highlighted significant differences on gender. Results are discussed and further research directions are suggested.