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dc.contributor.authorOroz, Ivana
dc.contributor.authorShanka, Tekle
dc.contributor.authorHandley, Brian
dc.contributor.editorDaniela Spanjaard
dc.contributor.editorSara Denize
dc.contributor.editorNeeru Sharma
dc.identifier.citationOroz, Ivana and Shanka, Tekle and Handley, Brian. 2008. What motivates WA public to give money to not-for-profit organisations, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.

This paper presents the results of a survey conducted on the giving behaviour among Western Australians (WA) using Sargeant et al (2006) instrument. A convenience sample of 400 members of the general public in WA voluntarily participated in an intercept survey to explore motivations behind giving money to and not for profit organisations. Results highlighted trust as a significant predictor of giving behaviour intentions. Trust and commitment were showed statistically significant differences among the various age groups whereas communication, family, and guilt components highlighted significant differences on gender. Results are discussed and further research directions are suggested.

dc.publisherUniversity of Western Sydney
dc.subjectGiving behaviour intention
dc.subjectWestern Australia
dc.titleWhat motivates WA public to give money to not-for-profit organisations
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 1 2008
dcterms.source.conferencelocationOlympic Park, Sydney
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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