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    Historical nostalgia intensities: effects on cognition, attitudes, and intentions

    115136_9057_55 - C - Marchegiani _ Phau ANZMAC 08 Historical nostalia intensities.pdf (48.88Kb)
    Access Status
    Open access
    Authors
    Marchegiani, Chris
    Phau, Ian
    Date
    2008
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Marchegiani, Chris and Phau, Ian. 2008. Historical nostalgia intensities: effects on cognition, attitudes, and intentions, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
    Source Title
    Proceedings of Australian and New Zealand Marketing Academy conference 2008
    Source Conference
    Australian and New Zealand Marketing Academy Conference
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/26931
    Collection
    • Curtin Research Publications
    Abstract

    This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap.

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