Historical nostalgia intensities: effects on cognition, attitudes, and intentions
| dc.contributor.author | Marchegiani, Chris | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Daniela Spanjaard | |
| dc.contributor.editor | Sara Denize | |
| dc.contributor.editor | Neeru Sharma | |
| dc.date.accessioned | 2017-01-30T12:55:59Z | |
| dc.date.available | 2017-01-30T12:55:59Z | |
| dc.date.created | 2008-12-09T18:01:39Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Marchegiani, Chris and Phau, Ian. 2008. Historical nostalgia intensities: effects on cognition, attitudes, and intentions, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/26931 | |
| dc.description.abstract |
This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap. | |
| dc.publisher | University of Western Sydney | |
| dc.subject | Consumer reactions | |
| dc.subject | Attitudinal | |
| dc.subject | Cognitive | |
| dc.subject | Nostalgia intensity | |
| dc.subject | Historical nostalgia | |
| dc.subject | and Purchase intention | |
| dc.title | Historical nostalgia intensities: effects on cognition, attitudes, and intentions | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
| dcterms.source.series | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
| dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
| dcterms.source.conference-start-date | Dec 1 2008 | |
| dcterms.source.conferencelocation | Olympic Park, Sydney | |
| dcterms.source.place | Sydney | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |