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dc.contributor.authorMarchegiani, Chris
dc.contributor.authorPhau, Ian
dc.contributor.editorDaniela Spanjaard
dc.contributor.editorSara Denize
dc.contributor.editorNeeru Sharma
dc.date.accessioned2017-01-30T12:55:59Z
dc.date.available2017-01-30T12:55:59Z
dc.date.created2008-12-09T18:01:39Z
dc.date.issued2008
dc.identifier.citationMarchegiani, Chris and Phau, Ian. 2008. Historical nostalgia intensities: effects on cognition, attitudes, and intentions, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/26931
dc.description.abstract

This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap.

dc.publisherUniversity of Western Sydney
dc.subjectConsumer reactions
dc.subjectAttitudinal
dc.subjectCognitive
dc.subjectNostalgia intensity
dc.subjectHistorical nostalgia
dc.subjectand Purchase intention
dc.titleHistorical nostalgia intensities: effects on cognition, attitudes, and intentions
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 1 2008
dcterms.source.conferencelocationOlympic Park, Sydney
dcterms.source.placeSydney
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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