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    Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

    Access Status
    Fulltext not available
    Authors
    Lu, A.
    Gursoy, Dogan
    Lu, C.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Lu, A. and Gursoy, D. and Lu, C. 2015. Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants. International Journal of Hospitality Management. 50: pp. 36-45.
    Source Title
    International Journal of Hospitality Management
    DOI
    10.1016/j.ijhm.2015.07.008
    ISSN
    0278-4319
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/27151
    Collection
    • Curtin Research Publications
    Abstract

    This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact of brand equity on consumers' brand choice intention for ethnic restaurants. Findings clearly indicate that consumers' authenticity perception is a critical determinant of brand equity and brand equity has a significant impact on consumers' brand choice intention. Findings of the present study would provide managers with a better understanding of the important role authenticity plays in ethnic restaurants' brand equity. Managerial implications for better brand equity management are provided.

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