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dc.contributor.authorLu, A.
dc.contributor.authorGursoy, Dogan
dc.contributor.authorLu, C.
dc.date.accessioned2017-01-30T12:57:22Z
dc.date.available2017-01-30T12:57:22Z
dc.date.created2015-10-29T04:10:09Z
dc.date.issued2015
dc.identifier.citationLu, A. and Gursoy, D. and Lu, C. 2015. Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants. International Journal of Hospitality Management. 50: pp. 36-45.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/27151
dc.identifier.doi10.1016/j.ijhm.2015.07.008
dc.description.abstract

This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact of brand equity on consumers' brand choice intention for ethnic restaurants. Findings clearly indicate that consumers' authenticity perception is a critical determinant of brand equity and brand equity has a significant impact on consumers' brand choice intention. Findings of the present study would provide managers with a better understanding of the important role authenticity plays in ethnic restaurants' brand equity. Managerial implications for better brand equity management are provided.

dc.publisherElsevier Ltd
dc.titleAuthenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
dc.typeJournal Article
dcterms.source.volume50
dcterms.source.startPage36
dcterms.source.endPage45
dcterms.source.issn0278-4319
dcterms.source.titleInternational Journal of Hospitality Management
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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