An investigation of the influence of nostalgia on tourist destination

Abstract

The paper examines how nostalgia influences travel attitudes and intentions of tourist destination among travellers with Italian heritage. Perceived travel risks upon travel attitudes are also examined. Analysis of the data collected through a mail survey, showed that only personal nostalgia was found to exert a positive influence upon travel attitudes which in turn was positively related to travel intention. Perceived travel risk factors did not moderate the relationship between personal nostalgia and travel attitudes. A negative relationship is also found between perceived travel risk and travel intentions. Managerial implications of these findings are discussed.