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    Stroke public awareness campaigns have increased ambulance dispatches for stroke in Melbourne, Australia

    Access Status
    Open access via publisher
    Authors
    Bray, Janet
    Mosley, I.
    Bailey, M.
    Barger, B.
    Bladin, C.
    Date
    2011
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Bray, J. and Mosley, I. and Bailey, M. and Barger, B. and Bladin, C. 2011. Stroke public awareness campaigns have increased ambulance dispatches for stroke in Melbourne, Australia. Stroke. 42 (8): pp. 2154-2157.
    Source Title
    Stroke
    DOI
    10.1161/STROKEAHA.110.612036
    ISSN
    0039-2499
    School
    School of Nursing and Midwifery
    URI
    http://hdl.handle.net/20.500.11937/27159
    Collection
    • Curtin Research Publications
    Abstract

    Background and Purpose-Launch of the National Stroke Foundation stroke awareness campaigns has occurred annually during Stroke Week (September) since 2004. From 2006, the campaign used FAST (Face, Arm, Speech, Time) with calling an ambulance added in 2007. The aim of this study was to explore the impact of these campaigns on ambulance dispatches for stroke (Medical Priority Dispatch Card 28) in Melbourne, Australia. Methods-A cross-sectional study examining the monthly proportions of ambulance dispatches for stroke between August 1999 and 2010 was conducted. The proportions of dispatches for stroke were used due to increases in the population and in ambulance dispatches over the study period. These proportions were statistically compared for the month before Stroke Week (August) and the month after Stroke Week (October) for each year and seasonal variation was examined. Results-Between 1999 and 2009, the annual proportion of dispatches for stroke increased from 2.1% (n=4327) to 2.95% (n=9918). When stroke dispatches in August were compared with those in October, a significant increase in October was only detected since the call an ambulance message was added to FAST: 2007 (2.62% to 3.00%, P=0.006), 2008 (2.62% to 3.05%, P=0.003), and 2009 (2.70% to 3.09%, P=0.007). From 2005, the peak season for stroke dispatches shifted from winter to spring. Conclusions-Ambulance dispatches for stroke significantly increased after the National Stroke Foundation campaigns began, particularly in years receiving greater funding and featuring the FAST symptoms and the message to call an ambulance. Monitoring ambulance use appears to be an effective measure of campaign penetration. © 2011 American Heart Association, Inc.

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    • Effect of Public Awareness Campaigns on Calls to Ambulance Across Australia
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      © 2015 American Heart Association, Inc. Background and Purpose - The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally ...
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      Bray, Janet ; Finn, Judith ; Cameron, P.; Smith, K.; Straney, L.; Nehme, Z.; Bladin, C. (2017)
      Introduction: Since 2004, the Stroke Foundation have run annual public awareness campaigns in Australia −using the FAST (Face, Arm, Speech Time) message since 2006. The FAST campaigns have increased awareness of stroke ...
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      Bray, Janet; Finn, Judith; Cameron, P.; Smith, K.; Straney, L.; Cartledge, S.; Nehme, Z.; Lim, M.; Bladin, C. (2018)
      Background and Purpose- The Australian Stroke Foundation ran annual paid advertising between 2004 and 2014, using the FAST (Face, Arm, Speech, Time) campaign from 2006 and adding the message to call emergency medical ...
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