Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Effect of Public Awareness Campaigns on Calls to Ambulance Across Australia

    Access Status
    Open access via publisher
    Authors
    Bray, Janet
    Straney, L.
    Barger, B.
    Finn, J.
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Bray, J. and Straney, L. and Barger, B. and Finn, J. 2015. Effect of Public Awareness Campaigns on Calls to Ambulance Across Australia. Stroke. 46 (5): pp. 1377-1380.
    Source Title
    Stroke
    DOI
    10.1161/STROKEAHA.114.008515
    ISSN
    0039-2499
    School
    School of Nursing and Midwifery
    URI
    http://hdl.handle.net/20.500.11937/4018
    Collection
    • Curtin Research Publications
    Abstract

    © 2015 American Heart Association, Inc. Background and Purpose - The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methods - All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders. Results - The final model indicated that 11 of the 12 National Stroke Foundation campaigns were associated with increases in the volume of stroke-related calls (varying between 1% and 9.9%) in regions with exposure to advertising. This increase lasted ˜3 months, with an additional 10.2% relative increase in the volume of the calls in regions with paid advertising. We found no significant additional effect of the campaigns on stroke calls where ambulance services are publicly funded. Conclusions - The National Stroke Foundation stroke awareness campaigns are associated with increases to calls to ambulance for stroke in regions receiving advertising and promotion. Research is now required to examine whether this increased use in ambulance is for appropriate emergencies.

    Related items

    Showing items related by title, author, creator and subject.

    • Stroke public awareness campaigns have increased ambulance dispatches for stroke in Melbourne, Australia
      Bray, Janet; Mosley, I.; Bailey, M.; Barger, B.; Bladin, C. (2011)
      Background and Purpose-Launch of the National Stroke Foundation stroke awareness campaigns has occurred annually during Stroke Week (September) since 2004. From 2006, the campaign used FAST (Face, Arm, Speech, Time) with ...
    • Temporal trends in presentations to Victorian EDs for stroke and TIAs - the impact of public awareness campaigns
      Bray, Janet ; Finn, Judith ; Cameron, P.; Smith, K.; Straney, L.; Nehme, Z.; Bladin, C. (2017)
      Introduction: Since 2004, the Stroke Foundation have run annual public awareness campaigns in Australia −using the FAST (Face, Arm, Speech Time) message since 2006. The FAST campaigns have increased awareness of stroke ...
    • Awareness and impact of the 'Bubblewrap' advertising campaign among Aboriginal smokers in Western Australia
      Boyle, T.; Shepherd, Carrington; Pearson, G.; Monteiro, H.; McAullay, D.; Economo, K.; Stewart, S. (2010)
      Background Antismoking mass media campaigns have been shown to reduce smoking prevalence in the mainstream community, however there is little published research on their effect on Aboriginal Australian smokers. Objectives ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.