An action-based approach for linking CSR with strategy: Framework and cases.

Abstract

Firms must face the reality that CSR is becoming a new battleground for competitive advantage. Thus, CSR needs to become a focal issue of firm strategy. The purpose of this chapter, then, is to describe a framework for linking CSR with strategy. Specifically, drawing on sound strategy and issues management theory, a framework is described that includes: 1) the social issues perspective; 2) strategic issues; 3) industry context; 4) issues prioritisation; and 5) strategic actions. Once the framework is elaborated, three mini case studies are described to examine how the framework might be applied pragmatically. While the cases do not detail the technicalities of implementation, they do provide examples and guidance on how to link CSR with strategy.