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    Stimulus competition in pre/post and online ratings in an evaluative learning design

    Access Status
    Fulltext not available
    Authors
    Purkis, H.
    Lipp, Ottmar
    Date
    2010
    Type
    Journal Article
    
    Metadata
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    Citation
    Purkis, H. and Lipp, O. 2010. Stimulus competition in pre/post and online ratings in an evaluative learning design. Learning and Motivation. 41 (2): pp. 84-94.
    Source Title
    Learning and Motivation
    DOI
    10.1016/j.lmot.2009.12.001
    ISSN
    0023-9690
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/27617
    Collection
    • Curtin Research Publications
    Abstract

    Evaluative learning is said to differ from Pavlovian associative learning in that it reflects stimulus contiguity, not contingency. Thus, evaluative learning should not be subject to stimulus competition, a proposal tested in the current experiments. Participants were presented in elemental and compound training phases with pictures of shapes as CSs. Each shape/pair of shapes was followed by a picture of a happy or an angry face as the US. In Experiments 1 and 2, evaluative ratings were collected before and after the experiment, and, in Experiment 3, participants provided evaluations online. Stimulus competition was evident in all experiments confirming that evaluative learning is sensitive to stimulus contingencies. © 2009 Elsevier Inc. All rights reserved.

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