Miri City as a festival destination image in the context of Miri Country Music Festival

Sia, Joseph; Lew, Tek Yew; Sim, A.

doi:10.1016/j.sbspro.2015.01.337

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Access Status

Open access

Authors

Sia, Joseph

Lew, Tek Yew

Sim, A.

Date

2015

Type

Journal Article

Metadata

Show full item record

Citation

Sia, J. and Lew, T.Y. and Sim, A. 2015. Miri City as a festival destination image in the context of Miri Country Music Festival. Procedia: Social and Behavioral Sciences. 172: pp. 68-73.

Source Title

Procedia: Social and Behavioral Sciences

DOI

10.1016/j.sbspro.2015.01.337

School

CBS International

Remarks

This open access article is distributed under the Creative Commons license http://creativecommons.org/licenses/by-nc-nd/4.0/

URI

http://hdl.handle.net/20.500.11937/27624

Collection

Curtin Research Publications

Abstract

The primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study objectives are to determine Miri as a festival destination image among the tourists in the context of Miri Country Music Festival (MCMF) and to assess tourist’s satisfaction level of MCMF. The findings show that the participants have positive impression about Miri being a festival destination image. This paper provides some insights to relevant authorities for further improvements to meet the expectation of the tourists. The limitations of the study and future research are also discussed in this paper.