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    Miri City as a festival destination image in the context of Miri Country Music Festival

    240386_240386.pdf (294.0Kb)
    Access Status
    Open access
    Authors
    Sia, Joseph
    Lew, Tek Yew
    Sim, A.
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Sia, J. and Lew, T.Y. and Sim, A. 2015. Miri City as a festival destination image in the context of Miri Country Music Festival. Procedia: Social and Behavioral Sciences. 172: pp. 68-73.
    Source Title
    Procedia: Social and Behavioral Sciences
    DOI
    10.1016/j.sbspro.2015.01.337
    School
    CBS International
    Remarks

    This open access article is distributed under the Creative Commons license http://creativecommons.org/licenses/by-nc-nd/4.0/

    URI
    http://hdl.handle.net/20.500.11937/27624
    Collection
    • Curtin Research Publications
    Abstract

    The primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study objectives are to determine Miri as a festival destination image among the tourists in the context of Miri Country Music Festival (MCMF) and to assess tourist’s satisfaction level of MCMF. The findings show that the participants have positive impression about Miri being a festival destination image. This paper provides some insights to relevant authorities for further improvements to meet the expectation of the tourists. The limitations of the study and future research are also discussed in this paper.

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