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Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators

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Authors
Butcher, Luke
Phau, Ian
Marchegiani, Chris
Date
2012
Type
Conference Paper

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Butcher, L. and Phau, I. and Marchegiani, C. 2012. Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
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Proceedings of the Australian and New Zealand Marketing Academy conference
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Australian and New Zealand Marketing Academy Conference
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School of Marketing
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Abstract

The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology; and (c) to clarify the role of key mediators in the model. A set of hypotheses is proposed with findings pointing towards a multidimensional approach to behavioural intentions and a chiefly different model to those proposed in extant literature.