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dc.contributor.authorButcher, Luke
dc.contributor.authorPhau, Ian
dc.contributor.authorMarchegiani, Chris
dc.contributor.editorSvetlana Bogomolova, Richard Lee and Jenni Romaniuk
dc.date.accessioned2017-01-30T13:00:35Z
dc.date.available2017-01-30T13:00:35Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationButcher, L. and Phau, I. and Marchegiani, C. 2012. Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/27685
dc.description.abstract

The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology; and (c) to clarify the role of key mediators in the model. A set of hypotheses is proposed with findings pointing towards a multidimensional approach to behavioural intentions and a chiefly different model to those proposed in extant literature.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/578ANZMACFINAL.pdf
dc.titleExtending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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