Moving beyond visitor satisfaction to loyalty in nature-based tourism: a review and research agenda
MetadataShow full item record
Nature-based tourism is increasing worldwide and with it the opportunity to engage these visitors to support and advocate for the protection of natural areas. Loyalty research over the last decade provides a platform for action. Analysing loyalty as an important focus for nature-based tourism research and then proposing a research agenda are the aims of this paper. These aims are achieved by (1) reviewing the place of satisfaction and its relationship to loyalty in nature-based tourism research; (2) analysing recent loyalty and related behavioural intentions research; and (3) proposing a research agenda to further progress loyalty research. Conducting field-based experiments to determine the influence of improving service quality on loyalty and further investigating a suite of items of varying commitment for measuring loyalty (from recommending a destination to others to volunteering to work there) are pivotal to the proposed agenda. Also central are further elaborating and testing the measurement model for loyalty, with place attachment and pursuit of benefits, such as escaping from everyday life and appreciating nature, suggested as promising antecedents to loyalty. The importance of natural areas to society warrants urgent attention to the loyalty-centred research agenda detailed in this paper.
Showing items related by title, author, creator and subject.
Hossain, Md Enayet (2013)This study investigates the factors that influence tourism consumers’ choice behavior towards tour destination loyalty. Loyalty behavior has generally been accredited as a most desirable area for academics and practitioners ...
A field study of factors and variables regarding tour destination loyalty of Cox’s Bazar in BangladeshHossain, E.; Quaddus, Mohammed; Shanka, Tekle (2013)It is a generally held belief that a tourism destination gets maximum benefit from loyal visitors compared to nonloyal visitors. Although literature on loyalty covers different issues, it lacks a comprehensive study of ...
Can a Niche-Market Captive-Wildlife Facility Place a Low Profile Region on the Tourism Map? An Example from Western AustraliaHughes, Michael (2005)Rural areas often present special problems in terms of tourism development owing to a lack of product, market access and infrastructure. This paper presents the findings of a case study focusing on the central southern ...