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An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans

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Authors
Phau, Ian
Date
2010
Type
Journal Article

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Phau, I. 2010. An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans. Journal of Global Business and Technology. 6 (1): pp. 41-51.
Source Title
Journal of Global Business and Technology
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School of Marketing
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