An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
| dc.contributor.author | Phau, Ian | |
| dc.date.accessioned | 2017-01-30T13:04:49Z | |
| dc.date.available | 2017-01-30T13:04:49Z | |
| dc.date.created | 2015-03-03T20:14:06Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Phau, I. 2010. An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans. Journal of Global Business and Technology. 6 (1): pp. 41-51. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/28396 | |
| dc.publisher | Global Business and Technology Association | |
| dc.title | An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans | |
| dc.type | Journal Article | |
| dcterms.source.volume | 6 | |
| dcterms.source.number | 1 | |
| dcterms.source.startPage | 41 | |
| dcterms.source.endPage | 51 | |
| dcterms.source.issn | 15535495 | |
| dcterms.source.title | Journal of Global Business and Technology | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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