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    Reputation ontology for reputation systems

    Access Status
    Fulltext not available
    Authors
    Chang, Elizabeth
    Hussain, Farookh
    Dillon, Tharam S.
    Date
    2006
    Type
    Conference Paper
    
    Metadata
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    Citation
    Chang, Elizabeth and Hussain, Farookh and Dillon, Tharam. 2006. : Reputation ontology for reputation systems, in Meersman, R. and Tari, Z. and Herrero, P. (ed), 2nd IFIP WG 2.12 & WG 12.4 International Workshop on Web Semantics (SWWS) in conjunction with OTM 2006, Oct 29 2006, pp. 1724-1733. Montpellier, France: Springer-Verlag.
    Source Title
    Lecture Notes in Computer Science (LNCS-4278) - On the Move to Meaningful Internet Systems 2006: OTM 2006 Workshops
    Source Conference
    2nd IFIP WG 2.12 & WG 12.4 International Workshop on Web Semantics (SWWS) in conjunction with OTM 2006
    DOI
    10.1007/11575863_117
    Faculty
    Curtin Business School
    School
    Centre for Extended Enterprises and Business Intelligence
    URI
    http://hdl.handle.net/20.500.11937/28458
    Collection
    • Curtin Research Publications
    Abstract

    The growing development of web-based reputation systems in the 21st century will have a powerful social and economic impact on both business entities and individual customers, because it makes transparent quality assessment on products and services to achieve customer assurance in the distributed web-based Reputation Systems. The web-based reputation systems will be the foundation for web intelligence in the future. Trust and Reputation help capture business intelligence through establishing customer trust relationships, learning consumer behaviour, capturing market reaction on products and services, disseminating customer feedback, buyers' opinions and end-user recommendations. It also reveals dishonest services, unfair trading, biased assessment, discriminatory actions, fraudulent behaviours, and un-true advertising. The continuing development of these technologies will help in the improvement of professional business behaviour, sales, reputation of sellers, providers, products and services. Given the importance of reputation in this paper, we propose ontology for reputation. In the business world we can consider the reputation of a product or the reputation of a service or the reputation of an agent. In this paper we propose ontology for these entities that can help us unravel the components and conceptualise the components of reputation of each of the entities.

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