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Managing Customer Relationships in Hotel Chains: A Comparison between Guest and Manager Perceptions

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Authors
Ramkissoon, Haywantee
Mavondo, F.
Date
2016
Type
Book Chapter

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Citation
Ramkissoon, H. and Mavondo, F. 2016. Managing Customer Relationships in Hotel Chains: A Comparison between Guest and Manager Perceptions, in M.Ivanova, S.Ivanov, V.Magnini (ed), Routledge Handbook of Hotel Chain Management. Abingdon, UK: Routledge.
Source Title
Routledge Handbook of Hotel Chain Management
ISBN
School
School of Marketing
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