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A research agenda for consumers’ skepticism toward advertising claims (CSA)

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Authors
Tien, Cheryl
Phau, Ian
Date
2009
Type
Conference Paper

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Citation
Tien, C. and Phau, I. 2009. A research agenda for consumers’ skepticism toward advertising claims (CSA), in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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