View Item 

Integrated Marketing Communications: Perception of Young Consumers

Access Status
Fulltext not available
Authors
Goi, Chai
Date
2009
Type
Conference Paper

Metadata
Show full item record
Citation
Goi, C. 2009. Integrated Marketing Communications: Perception of Young Consumers, in Wenchang Fang (ed), International Conference on Business and Information (BAI2009), Jul 6 2009. Kuala Lumpur, Malaysia: International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR).
Source Title
International Conference on Business and Information (BAI2009)
Source Conference
International Conference on Business and Information (BAI2009)
ISSN
School
Curtin Sarawak
URI
Collection