| dc.contributor.author | Goi, Chai | |
| dc.contributor.editor | Wenchang Fang | |
| dc.date.accessioned | 2017-01-30T13:21:56Z | |
| dc.date.available | 2017-01-30T13:21:56Z | |
| dc.date.created | 2015-03-03T20:16:11Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Goi, C. 2009. Integrated Marketing Communications: Perception of Young Consumers, in Wenchang Fang (ed), International Conference on Business and Information (BAI2009), Jul 6 2009. Kuala Lumpur, Malaysia: International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR). | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/30846 | |
| dc.publisher | International Business Academics Consortium (iBAC) and Academy of Taiwan Information Systems Research (ATISR) | |
| dc.title | Integrated Marketing Communications: Perception of Young Consumers | |
| dc.type | Conference Paper | |
| dcterms.source.issn | 1729-9322 | |
| dcterms.source.title | International Conference on Business and Information (BAI2009) | |
| dcterms.source.series | International Conference on Business and Information (BAI2009) | |
| dcterms.source.conference | International Conference on Business and Information (BAI2009) | |
| dcterms.source.conference-start-date | Jul 6 2009 | |
| dcterms.source.conferencelocation | Kuala Lumpur, Malaysia | |
| dcterms.source.place | Taiwan | |
| curtin.department | Curtin Sarawak | |
| curtin.accessStatus | Fulltext not available | |
