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    Blocking online advertising - a state of the art

    132583_132583.pdf (544.0Kb)
    Access Status
    Open access
    Authors
    Singh, A.
    Potdar, Vidyasagar
    Date
    2009
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Singh, Ashish and Potdar, Vidyasagar. 2009. Blocking online advertising - a state of the art, in Yousef Ibrahim (ed), International Conference on Industrial Technology (ICIT 2009), Feb 10 2009, pp. 1-10. Victoria, Australia: IEEE.
    Source Title
    Proceedings of the international conference on industrial technology (ICIT 2009)
    Source Conference
    International Conference on Industrial Technology (ICIT 2009)
    Additional URLs
    http://portal.acm.org/citation.cfm?id=1586169
    ISBN
    9781424435067
    Faculty
    Curtin Business School
    The Digital Ecosystems and Business Intelligence Institute (DEBII)
    School
    Centre for Extended Enterprises and Business Intelligence
    Remarks

    Copyright © 2009 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

    URI
    http://hdl.handle.net/20.500.11937/30976
    Collection
    • Curtin Research Publications
    Abstract

    Online advertising has emerged as one of the major business models on the Internet. Publishers rely on the online revenue generated from advertising to offer many free services. However it has become evident that online advertisements are now becoming quite intrusive and also consume a lot of valuable bandwidth to download zero-caching ads and flash or video ads. The main contribution of this paper is as follows; it attempts to identify the main reasons why internet users want to block online ads, it also critically evaluates several existing ad-blocking techniques and conducts an experiment to measure the amount of bandwidth used by online advertisements relative to the actual content. Near the end of the paper a brief discussion on probable future researches open a vast new region to be explored.

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