Show simple item record

dc.contributor.authorSingh, A.
dc.contributor.authorPotdar, Vidyasagar
dc.contributor.editorYousef Ibrahim
dc.date.accessioned2017-01-30T13:22:42Z
dc.date.available2017-01-30T13:22:42Z
dc.date.created2010-02-04T20:02:17Z
dc.date.issued2009
dc.identifier.citationSingh, Ashish and Potdar, Vidyasagar. 2009. Blocking online advertising - a state of the art, in Yousef Ibrahim (ed), International Conference on Industrial Technology (ICIT 2009), Feb 10 2009, pp. 1-10. Victoria, Australia: IEEE.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/30976
dc.description.abstract

Online advertising has emerged as one of the major business models on the Internet. Publishers rely on the online revenue generated from advertising to offer many free services. However it has become evident that online advertisements are now becoming quite intrusive and also consume a lot of valuable bandwidth to download zero-caching ads and flash or video ads. The main contribution of this paper is as follows; it attempts to identify the main reasons why internet users want to block online ads, it also critically evaluates several existing ad-blocking techniques and conducts an experiment to measure the amount of bandwidth used by online advertisements relative to the actual content. Near the end of the paper a brief discussion on probable future researches open a vast new region to be explored.

dc.publisherIEEE
dc.relation.urihttp://portal.acm.org/citation.cfm?id=1586169
dc.titleBlocking online advertising - a state of the art
dc.typeConference Paper
dcterms.source.startPage1
dcterms.source.endPage10
dcterms.source.titleProceedings of the international conference on industrial technology (ICIT 2009)
dcterms.source.seriesProceedings of the international conference on industrial technology (ICIT 2009)
dcterms.source.isbn9781424435067
dcterms.source.conferenceInternational Conference on Industrial Technology (ICIT 2009)
dcterms.source.conference-start-dateFeb 10 2009
dcterms.source.conferencelocationVictoria, Australia
dcterms.source.placeAustralia
curtin.note

Copyright © 2009 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

curtin.departmentCentre for Extended Enterprises and Business Intelligence
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultyThe Digital Ecosystems and Business Intelligence Institute (DEBII)


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record