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dc.contributor.authorSingh, A.
dc.contributor.authorPotdar, Vidyasagar
dc.contributor.editorYousef Ibrahim
dc.identifier.citationSingh, Ashish and Potdar, Vidyasagar. 2009. Blocking online advertising - a state of the art, in Yousef Ibrahim (ed), International Conference on Industrial Technology (ICIT 2009), Feb 10 2009, pp. 1-10. Victoria, Australia: IEEE.

Online advertising has emerged as one of the major business models on the Internet. Publishers rely on the online revenue generated from advertising to offer many free services. However it has become evident that online advertisements are now becoming quite intrusive and also consume a lot of valuable bandwidth to download zero-caching ads and flash or video ads. The main contribution of this paper is as follows; it attempts to identify the main reasons why internet users want to block online ads, it also critically evaluates several existing ad-blocking techniques and conducts an experiment to measure the amount of bandwidth used by online advertisements relative to the actual content. Near the end of the paper a brief discussion on probable future researches open a vast new region to be explored.

dc.titleBlocking online advertising - a state of the art
dc.typeConference Paper
dcterms.source.titleProceedings of the international conference on industrial technology (ICIT 2009)
dcterms.source.seriesProceedings of the international conference on industrial technology (ICIT 2009)
dcterms.source.conferenceInternational Conference on Industrial Technology (ICIT 2009)
dcterms.source.conference-start-dateFeb 10 2009
dcterms.source.conferencelocationVictoria, Australia

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curtin.departmentCentre for Extended Enterprises and Business Intelligence
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultyThe Digital Ecosystems and Business Intelligence Institute (DEBII)

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