Child brand ambassadors: Merely a child’s play for business
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Authors
Abdullah, Shamsul
Date
2013Type
Book Chapter
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Abdullah, Shamsul. 2013. Child brand ambassadors: Merely a child’s play for business, in Edward, M.G. and Lee, A. (ed), Marketing Strategy Case Book, pp. 20-21. Melbourne, Vic.: Cambridge University Press.
Source Title
Marketing Strategy Case book