Child brand ambassadors: Merely a child’s play for business
| dc.contributor.author | Abdullah, Shamsul | |
| dc.contributor.editor | Mark G. Edward | |
| dc.contributor.editor | Alvin Lee | |
| dc.date.accessioned | 2017-01-30T13:24:05Z | |
| dc.date.available | 2017-01-30T13:24:05Z | |
| dc.date.created | 2014-03-19T20:00:43Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Abdullah, Shamsul. 2013. Child brand ambassadors: Merely a child’s play for business, in Edward, M.G. and Lee, A. (ed), Marketing Strategy Case Book, pp. 20-21. Melbourne, Vic.: Cambridge University Press. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/31209 | |
| dc.publisher | Cambridge University Press | |
| dc.title | Child brand ambassadors: Merely a child’s play for business | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 20 | |
| dcterms.source.endPage | 21 | |
| dcterms.source.title | Marketing Strategy Case book | |
| dcterms.source.isbn | 978-1-107-60730-9 | |
| dcterms.source.place | Melbourne Australia | |
| dcterms.source.chapter | 3 | |
| curtin.department | ||
| curtin.accessStatus | Fulltext not available |