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Consumer cognitive responses towards types of nostalgic appeals in advertising

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Authors
Marchegiani, Chris
Phau, Ian
Date
2009
Type
Conference Paper

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Citation
Marchegiani, C. and Phau, I. 2009. Consumer cognitive responses towards types of nostalgic appeals in advertising, in Nicholas Beaumont (ed), Australian and New Zealand Academy of Management Conference, Dec 1 2009. Melbourne, Australia: Australian and New Zealand Academy of Management.
Source Title
Proceedings of Australian and New Zealand Academy of Management conference
Source Conference
Australian and New Zealand Academy of Management Conference
ISBN
School
School of Marketing
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