| dc.contributor.author | Marchegiani, Chris | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Nicholas Beaumont | |
| dc.date.accessioned | 2017-01-30T13:24:38Z | |
| dc.date.available | 2017-01-30T13:24:38Z | |
| dc.date.created | 2015-03-03T20:14:06Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Marchegiani, C. and Phau, I. 2009. Consumer cognitive responses towards types of nostalgic appeals in advertising, in Nicholas Beaumont (ed), Australian and New Zealand Academy of Management Conference, Dec 1 2009. Melbourne, Australia: Australian and New Zealand Academy of Management. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/31311 | |
| dc.publisher | Australian and New Zealand Academy of Management | |
| dc.title | Consumer cognitive responses towards types of nostalgic appeals in advertising | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of Australian and New Zealand Academy of Management conference | |
| dcterms.source.series | Proceedings of Australian and New Zealand Academy of Management conference | |
| dcterms.source.isbn | 1863081593 | |
| dcterms.source.conference | Australian and New Zealand Academy of Management Conference | |
| dcterms.source.conference-start-date | Dec 1 2009 | |
| dcterms.source.conferencelocation | Melbourne, Australia | |
| dcterms.source.place | Australia | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available | |
