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A Review of Marketing Mix: 4Ps or More?

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Authors
Goi, Chai
Date
2009
Type
Journal Article

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Citation
Goi, C. 2009. A Review of Marketing Mix: 4Ps or More?. International Journal of Marketing Studies. 1 (1): pp. 2-15.
Source Title
International Journal of Marketing Studies
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Curtin Sarawak
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