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Domain bifurcation as a customisation and business intelligence strategy in domain-driven innovation

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Authors
Meersman, Davor
Date
2012
Type
Conference Paper

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Meersman, Davor. 2012. Domain bifurcation as a customisation and business intelligence strategy in domain-driven innovation, in Kommers, P. and Tomayess, I. and Isalas, P. (ed), Proceedings of the IADIS International Conference on Internet Technologies & Society (ITS 2012), Nov 28-30 2012, pp. 11-18. Perth, WA: International Association for Development of the Information Society (IADIS).
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Proceedings of the IADIS International Conference on Internet Technologies & Society 2012
Source Conference
IADIS International Conference on Internet Technologies & Society 2012
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Abstract

Bifurcation of domain models is introduced as a strategy for customisation and business intelligence in a Malaysian real estate CRM system. The process of bifurcation forms part of a broader strategy in the context of domain-driven innovation. The overarching approach is described, the bifurcation process and resulting domain models are discussed, and the results of the approach are analysed.