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    Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce

    247799.pdf (463.9Kb)
    Access Status
    Open access
    Authors
    Chamhuri, N.
    Batt, Peter
    Date
    2013
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Chamhuri, N. and Batt, P. 2013. Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce. Journal of Retailing and Consumer Services. 20 (6): pp. 516-528.
    Source Title
    Journal of Retailing and Consumer Services
    DOI
    10.1016/j.jretconser.2013.06.008
    ISSN
    0969-6989
    School
    CBS Faculty Operations
    URI
    http://hdl.handle.net/20.500.11937/3258
    Collection
    • Curtin Research Publications
    Abstract

    Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase. © 2013 Elsevier Ltd.

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