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dc.contributor.authorChamhuri, N.
dc.contributor.authorBatt, Peter
dc.date.accessioned2017-01-30T10:29:53Z
dc.date.available2017-01-30T10:29:53Z
dc.date.created2017-01-23T19:30:23Z
dc.date.issued2013
dc.identifier.citationChamhuri, N. and Batt, P. 2013. Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce. Journal of Retailing and Consumer Services. 20 (6): pp. 516-528.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/3258
dc.identifier.doi10.1016/j.jretconser.2013.06.008
dc.description.abstract

Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase. © 2013 Elsevier Ltd.

dc.publisherPergamon
dc.titleSegmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce
dc.typeJournal Article
dcterms.source.volume20
dcterms.source.number6
dcterms.source.startPage516
dcterms.source.endPage528
dcterms.source.issn0969-6989
dcterms.source.titleJournal of Retailing and Consumer Services
curtin.departmentCBS Faculty Operations
curtin.accessStatusOpen access


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