The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review
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Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that included contributions from different streams of management and marketing research. While materialism played an essential role in influencing purchase intention of consumer consumption of luxury brands, little is known about its role in consumption of counterfeit luxury brands. Moreover, the concept of materialism can be further dimensionalised pertaining to the motivation of indulging in counterfeits purchase. By further investigation of the role of materialism in the consumption of counterfeit luxury brands, this paper also opens an agenda of directions worthy of research which will have academic, managerial and social policy significance.
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The overlooked component in the consumption of counterfeit luxury brands studies: materialism - a literature reviewTrinh, Viet Dung; Phau, Ian (2012)Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. As such, this paper sought to explore an often overlooked component of consumer behavior in the consumption of counterfeit ...
Influence of materialism and life satisfaction on consumer willingness to buy counterfeit luxury brandsTrinh, V.; Phau, Ian (2011)Despite the constant efforts of organizations and law enforcement agencies to stop counterfeit luxury brands, it still remains as one of the most challenging issues for not only genuine luxury brands but also policy makers ...
A research agenda for the impact of material values and life satisfaction in non-deceptive counterfeit luxury brands consumptionTrinh, Viet; Phau, Ian (2011)Counterfeiting of luxury brands has been growing steadily in the past few years in spite of the joint efforts of individual organizations and law enforcement agencies. The issue of counterfeit consumption seems to remain ...