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dc.contributor.authorTrinh, V.
dc.contributor.authorPhau, Ian
dc.contributor.editorYi-Lei Chang
dc.contributor.editorTeresa Wang
dc.contributor.editorSusan Chang
dc.contributor.editorYu-Ping Chiu
dc.contributor.editorand Hsiang Chen
dc.date.accessioned2017-01-30T13:32:12Z
dc.date.available2017-01-30T13:32:12Z
dc.date.created2012-04-24T20:00:42Z
dc.date.issued2011
dc.identifier.citationTrinh, Viet-Dung and Phau, Ian. 2011. The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review, in Chang, YL and Wang, T. and Chang, S. and Chiu, YP and Chen, H (ed), Proceedings of the 2011 International Conference on Marketing Studies (ICMS 2011), Sep 9-11 2011, pp. 1-11. Kuala Lumpur, Malaysia: Academy of Taiwan Information Systems Research.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/32644
dc.description.abstract

Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that included contributions from different streams of management and marketing research. While materialism played an essential role in influencing purchase intention of consumer consumption of luxury brands, little is known about its role in consumption of counterfeit luxury brands. Moreover, the concept of materialism can be further dimensionalised pertaining to the motivation of indulging in counterfeits purchase. By further investigation of the role of materialism in the consumption of counterfeit luxury brands, this paper also opens an agenda of directions worthy of research which will have academic, managerial and social policy significance.

dc.publisherAcademy of Taiwan Information Systems Research
dc.subjectluxury
dc.subjectmaterialism
dc.subjectcounterfeit
dc.titleThe overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review
dc.typeConference Paper
dcterms.source.startPage1
dcterms.source.endPage11
dcterms.source.titleProceedings of marketing studies: International conference on marketing studies 2011
dcterms.source.seriesProceedings of marketing studies: International conference on marketing studies 2011
dcterms.source.conference2011 International Conference on Marketing Studies (ICMS 2011)
dcterms.source.conference-start-dateSep 10 2011
dcterms.source.conferencelocationKuala Lumpur, Malaysia
dcterms.source.placeTaiwan
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access


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