Advertising to Children in Schools: The Case of ‘Book’ Clubs
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Authors
Pettigrew, Simone
Davies, S.
Date
2015Type
Journal Article
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Pettigrew, S. and Davies, S. 2015. Advertising to Children in Schools: The Case of ‘Book’ Clubs. Alternative Law Journal. 40 (1): pp. 33-35.
Source Title
Alternative Law Journal
ISSN
School
School of Psychology and Speech Pathology
Collection
Abstract
Today's children develop in a world very different to that of previous generations. The 'commercialisation of childhood' has been well documented and refers to the ways in which marketers are successfully targeting children as consumer segments. This is a growing trend reflecting the considerable market worth of children's own disposable income and their ability to influence their parents' purchases.
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