Advertising to Children in Schools: The Case of ‘Book’ Clubs
MetadataShow full item record
Today's children develop in a world very different to that of previous generations. The 'commercialisation of childhood' has been well documented and refers to the ways in which marketers are successfully targeting children as consumer segments. This is a growing trend reflecting the considerable market worth of children's own disposable income and their ability to influence their parents' purchases.
Showing items related by title, author, creator and subject.
Modelling the co-occurence of Streptococcus pneumoniae with other bacterial and viral pathogens in the upper respiratory tractJacoby, P.; Watson, K.; Bowman, J.; Taylor, A.; Riley, T.; Smith, D.; Lehmann, Deborah (2007)Go to ScienceDirect® Home Skip Main Navigation Links Brought to you by: The University of Western Australia Library Login: + Register Athens/Institution Login Not Registered? - User Name: Password: ...
Musculoskeletal outcomes in children using computers : a model representing the relationships between user correlates, computer exposure and musculoskeletal outcomesHarris, Courtenay (2010)The etiology of musculoskeletal outcomes associated with the use of information technology (IT) has predominately been defined by studies of adults in their work environments. Theories explaining the causation of work ...
Indoor air quality, house characteristics and respiratory symptoms among mothers and children in Tamil Nadu State, IndiaKandiah, Morgan Dharmaratnam (2010)Air pollution is a problem affecting developing and developed countries concerned about the adverse health effects associated with exposure to indoor and outdoor air pollutants. In developing countries like India, the ...