Advertising to Children in Schools: The Case of ‘Book’ Clubs
| dc.contributor.author | Pettigrew, Simone | |
| dc.contributor.author | Davies, S. | |
| dc.date.accessioned | 2017-01-30T13:32:31Z | |
| dc.date.available | 2017-01-30T13:32:31Z | |
| dc.date.created | 2015-12-10T04:25:57Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Pettigrew, S. and Davies, S. 2015. Advertising to Children in Schools: The Case of ‘Book’ Clubs. Alternative Law Journal. 40 (1): pp. 33-35. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/32706 | |
| dc.description.abstract |
Today's children develop in a world very different to that of previous generations. The 'commercialisation of childhood' has been well documented and refers to the ways in which marketers are successfully targeting children as consumer segments. This is a growing trend reflecting the considerable market worth of children's own disposable income and their ability to influence their parents' purchases. | |
| dc.publisher | Legal Service Bulletin Co-Operative Ltd. | |
| dc.title | Advertising to Children in Schools: The Case of ‘Book’ Clubs | |
| dc.type | Journal Article | |
| dcterms.source.volume | 40 | |
| dcterms.source.number | 1 | |
| dcterms.source.startPage | 33 | |
| dcterms.source.endPage | 35 | |
| dcterms.source.issn | 1037-969X | |
| dcterms.source.title | Alternative Law Journal | |
| curtin.department | School of Psychology and Speech Pathology | |
| curtin.accessStatus | Fulltext not available |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
|
There are no files associated with this item. |
|||