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Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands

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Authors
Quintal, Vanessa
Phau, Ian
Sims, Daniel
Date
2009
Type
Conference Paper

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Citation
Quintal, V. and Phau, I. and Sims, D. 2009. Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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