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dc.contributor.authorQuintal, Vanessa
dc.contributor.authorPhau, Ian
dc.contributor.authorSims, Daniel
dc.contributor.editorDewi Tojib
dc.date.accessioned2017-01-30T13:37:15Z
dc.date.available2017-01-30T13:37:15Z
dc.date.created2015-03-03T20:14:06Z
dc.date.issued2009
dc.date.submitted2015-03-04
dc.identifier.citationQuintal, V. and Phau, I. and Sims, D. 2009. Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/33448
dc.publisherAustralian and New Zealand Marketing Academy
dc.titleExploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands
dc.typeConference Paper
dcterms.dateSubmitted2015-03-04
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference
dcterms.source.isbn1863081585
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conferencedatesNov 30 2009
dcterms.source.conferencelocationMelbourne, Australia
dcterms.source.placeAustralia
curtin.digitool.pid215147
curtin.pubStatusPublished
curtin.refereedTRUE
curtin.departmentSchool of Marketing
curtin.identifier.scriptidPUB-CBS-SOM-MPL-51416
curtin.accessStatusFulltext not available


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