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Multimodal Social Semiotic Approaches to Analyzing and Designing Brand Communications

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Authors
O'Halloran, Kay
Wignell, Peter
Tan, Sabine
Date
2015
Type
Book Chapter

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Citation
O'Halloran, K. and Wignell, P. and Tan, S. 2015. Multimodal Social Semiotic Approaches to Analyzing and Designing Brand Communications, in Rossolatos, G. (ed), Handbook of Brand Semiotics, pp. 280-328. Kassel, Germany: Kassel University Press.
Source Title
Handbook of Brand Semiotics
ISBN
School
School of Education
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