Multimodal Social Semiotic Approaches to Analyzing and Designing Brand Communications
| dc.contributor.author | O'Halloran, Kay | |
| dc.contributor.author | Wignell, Peter | |
| dc.contributor.author | Tan, Sabine | |
| dc.date.accessioned | 2017-01-30T13:40:00Z | |
| dc.date.available | 2017-01-30T13:40:00Z | |
| dc.date.created | 2016-04-11T19:30:14Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | O'Halloran, K. and Wignell, P. and Tan, S. 2015. Multimodal Social Semiotic Approaches to Analyzing and Designing Brand Communications, in Rossolatos, G. (ed), Handbook of Brand Semiotics, pp. 280-328. Kassel, Germany: Kassel University Press. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/33889 | |
| dc.title | Multimodal Social Semiotic Approaches to Analyzing and Designing Brand Communications | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 280 | |
| dcterms.source.endPage | 328 | |
| dcterms.source.title | Handbook of Brand Semiotics | |
| dcterms.source.isbn | 9783737600422 | |
| dcterms.source.chapter | 11 | |
| curtin.department | School of Education | |
| curtin.accessStatus | Fulltext not available |
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