A confirmation bias approach to country of ownership cues

Cheah, Isaac; Phau, Ian

187103_65110_Cheah_Phau_Confirmation_Bias_1_.pdf (180.6Kb)

Access Status

Open access

Authors

Cheah, Isaac

Phau, Ian

Date

2012

Type

Conference Paper

Metadata

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Citation

Cheah, Isaac and Phau, Ian. 2012. A confirmation bias approach to country of ownership cues, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.

Source Title

Proceedings of the Korean Scholars of Marketing Science conference 2012

Source Conference

Korean Scholars of Marketing Science Conference

URI

http://hdl.handle.net/20.500.11937/34177

Collection

Curtin Research Publications

Abstract

This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that economic nationalistic bias against foreign affiliations resulted in the Australian consumer’s unwillingness to buy bi-national products.