A confirmation bias approach to country of ownership cues
| dc.contributor.author | Cheah, Isaac | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Seung-Hee Lee | |
| dc.date.accessioned | 2017-01-30T13:41:45Z | |
| dc.date.available | 2017-01-30T13:41:45Z | |
| dc.date.created | 2012-09-06T20:00:56Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Cheah, Isaac and Phau, Ian. 2012. A confirmation bias approach to country of ownership cues, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/34177 | |
| dc.description.abstract |
This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that economic nationalistic bias against foreign affiliations resulted in the Australian consumer’s unwillingness to buy bi-national products. | |
| dc.publisher | Korean Scholars of Marketing Science | |
| dc.title | A confirmation bias approach to country of ownership cues | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.series | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.conference | Korean Scholars of Marketing Science Conference | |
| dcterms.source.conference-start-date | Jul 19 2012 | |
| dcterms.source.conferencelocation | Seoul, Republic of Korea | |
| dcterms.source.place | Seoul, Republic of Korea | |
| curtin.department | ||
| curtin.accessStatus | Open access |