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    The determinants of Digital Terrestrial Radio Aftermarket Coverage

    Access Status
    Fulltext not available
    Authors
    Madden, Gary
    Kraipornsak, P.
    Hussain, I.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Madden, G. and Kraipornsak, P. and Hussain, I. 2015. The determinants of Digital Terrestrial Radio Aftermarket Coverage. Applied Economics Letters. 22 (8): pp. 651-653.
    Source Title
    Applied Economics Letters
    DOI
    10.1080/13504851.2014.964827
    ISSN
    1350-4851
    School
    School of Economics and Finance
    URI
    http://hdl.handle.net/20.500.11937/34687
    Collection
    • Curtin Research Publications
    Abstract

    This article examines 29 national digital terrestrial radio (DTR) markets toidentify sources of aftermarket service deployment. Unlike mobilephones, potential revenues from DTR are small. Censored model estimationis intended to inform what is important to regulators in drivingdeployment when maximum revenue is not the primary goal. Resultsindicate markets with only public broadcasters have better coverage.Also, public broadcaster trials provide guidance in the regular servicedelivery. Further, public broadcasters network coverage usually exceedsthat for commercial providers. Other significant factors are: technology(regional multiplex numbers), geography (size of covered area) andservice type (data, simulcast, exclusivity).

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