The determinants of Digital Terrestrial Radio Aftermarket Coverage

Abstract

This article examines 29 national digital terrestrial radio (DTR) markets toidentify sources of aftermarket service deployment. Unlike mobilephones, potential revenues from DTR are small. Censored model estimationis intended to inform what is important to regulators in drivingdeployment when maximum revenue is not the primary goal. Resultsindicate markets with only public broadcasters have better coverage.Also, public broadcaster trials provide guidance in the regular servicedelivery. Further, public broadcasters network coverage usually exceedsthat for commercial providers. Other significant factors are: technology(regional multiplex numbers), geography (size of covered area) andservice type (data, simulcast, exclusivity).